Perhaps the best part of my job is working for an institution that hates standing still. The education landscape is changing in dramatic ways. IBM’s Future of Learning report states succinctly; Five signposts of educational trends (technology immersion, personalized learning paths, knowledge skills, global integration, and economic alignment), can be perceived as challenges to traditional [...]
Archive for January, 2010
The future of education – Algonquin College’s VP Academic inspires the community
Posted in Algonquin College, Education, Technology on January 29, 2010 | 1 Comment »
Glee inspired Yale University recruitment video goes viral, but who is the audience?
Posted in Uncategorized, tagged emotional branding, recruitment, video, Yale on January 21, 2010 | 1 Comment »
Yale University is the latest to ‘Glee up’ its recruitment process with impressive results (see also Delaware’s Reading Season). One of a small group of college and university recruitment offices who have had the balls to try something different and break out of the traditional higher-ed marketing mix. Kudos to them. The pleasantry out-of-the-way there [...]
Choosing an ad agency. Why Algonquin College picked Blue Blanc Rouge to guide re-branding exercise.
Posted in Algonquin College, Branding, tagged emotional branding on January 6, 2010 | 1 Comment »
“Universities and colleges need to focus on the emotional essence of their offerings”, noted Anson Lee, the Vancouver-based director of customer experience strategy at the communication and branding design firm Karo noted in a recent Globe and Mail article entitled In branding higher learning, it’s out with old school. At Algonquin College we couldn’t agree more. [...]
The number of Colleges and Universities running WordPress continues to grow
Posted in Technology, Uncategorized, tagged CMS, WordPress on January 2, 2010 | 2 Comments »
The number of college and university websites that are being powered by WordPress continues to grow. Long a favorite of the blogging community, increasingly the open source platform is finding favor among campus web developers as an enterprise content management system (CMS). Its selection and implementation by the likes of Boston University in the US [...]
