Luckily, I work for an institution who believes in the fundamental value of leadership development. For the past two weeks I have had the opportunity to put the day-to-day grind on the back burner and consciously work on my leadership skills at Harvard University. Figuring others in higher education might be interested, both in the [...]
Archive for the ‘Branding’ Category
Building Boston’s brand right out of the gate – Lessons from Harvard
Posted in Algonquin College, Branding on June 20, 2011 | 3 Comments »
Choosing an ad agency. Why Algonquin College picked Blue Blanc Rouge to guide re-branding exercise.
Posted in Algonquin College, Branding, tagged emotional branding on January 6, 2010 | 1 Comment »
“Universities and colleges need to focus on the emotional essence of their offerings”, noted Anson Lee, the Vancouver-based director of customer experience strategy at the communication and branding design firm Karo noted in a recent Globe and Mail article entitled In branding higher learning, it’s out with old school. At Algonquin College we couldn’t agree more. [...]
Seeing Customers as Partners in Invention
Posted in Branding on December 29, 2009 | Leave a Comment »
A great article from the New York Times on the power of face-to-face customer interaction and the opportunity for involving customers in product development. In a time when digital marketing is the all rage, some companies are ramping up their personal engagement strategies. Prototype: Seeing Customers as Partners in Invention.
University of Maryland gets emotional with their holiday greeting
Posted in Branding, Technology, tagged emotional branding, holiday greeting, University of Maryland, video on December 21, 2009 | Leave a Comment »
I know a company, business or individual gets it from a branding perspective when they add some emotion to their annual Christmas message. Whether in print or increasingly in video, smart marketers are letting their emotions show at holiday time. Whether it be their pride, their sense of humour or their caring side, those that put [...]
Testing and improving ideas using Twitter
Posted in Branding, Technology, tagged Twitter on December 17, 2009 | Leave a Comment »
For those of you still trying to figure out why any business or business leader should jump on the Twitter bandwagon then take 5 minutes and listen to Jack and Suzy Welch’s BusinessWeek podcast on Why we tweet. In their words, Twitter starts conversations. Conversations that are more than just simple fun. Conversations that can [...]
Developing a campus Twitter strategy
Posted in Branding, Technology, Uncategorized, tagged Twitter, University of West Virginia on December 16, 2009 | Leave a Comment »
As a college communicator, one of my greatest challenges is, with limited resources, figuring out which social media opportunity provides the greatest return on investment. I don’t have the team, budget or time to jump on every technological bandwagon so making wise decisions is the key to college communication success (and ongoing employment!). Increasingly, campus [...]
Using video to spread the corporate message
Posted in Algonquin College, Branding, Education, tagged internal communications, Students' Association, video on December 12, 2009 | Leave a Comment »
If a picture is worth a thousand words than the value of video is priceless. In today’s workplace, employees are innundated with communication. I almost have to laugh when people say we need to communicate more. I firmly believe we need to communicate less. Focus is what matters. Perhaps the greatest way to cut through [...]
