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The number of college and university websites that are being powered by WordPress continues to grow. Long a favorite of the blogging community, increasingly the open source platform is finding favor among campus web developers as an enterprise content management system (CMS).

Its selection and implementation by the likes of Boston University in the US and Carleton University in Canada has shown its true power as a competitor to Drupal and Joomla.

In Carleton’s case, the implementation is now up to 60 sites all deployed within the last six months. At Boston University the count is now over 80 sites. In both cases, each institution singled out usability as the primary differentiator.

The popularity of WordPress as a CMS is not limited to college web administrators. College newspapers are also starting to see WordPress as an alternative to homegrown news sites. This shift is largely the result of a deal WordPress did with CoPress, a managed hosting solution for college newspaper publishers.

College Website/Homepage

College and University Magazines

College/Student Blogs

The business case for green building keeps getting stronger and stronger. A recently released University of San Diego led study, entitled Green Buildings and Productivity, confirms that green buildings have a significant impact on employee productivity, while at the same time lowering ongoing operational costs.

The study concludes that on average, employees reported 2.88 fewer sick days in their current green office versus their previous non-green office. Using an average salary calculation, an office space base of 250 square feet per worker, and a count of 250 workdays per year, the decrease in sick days translated into a net impact of nearly $5.00 per square foot per year. When added to other productivity gains, such as staff output and morale, the net impact grew to $20.00 per square foot per year.

Healthier buildings reduce sick time and increase productivity. The steps required to provide a healthier building are not that much of a design and engineering challenge. Generally natural light, good ventilation, the absence of organic compounds provides happier, healthier workers.

The study also showed that green buildings have 3.5% lower vacancy rates while also allowing owners to charge higher rent than market rates. The research was based on surveys of 154 buildings under commercial real estate broker CB Richard Ellis Group’s management, with a total 3,000 tenants in ten markets spread across the U.S. A green building  was defined as one with either LEED Certification or the EPA ENERGY STAR ® label.

A smaller 43-page case study from Australia, entitled Employee Productivity in a Sustainable Building, showcases the pre- and post- effects on employee productivity. The report  tracked the productivity of employees from two large companies who had moved to a 5-star green building, the Green Building Council of Australia equivalent to the USGBC and CaGBC LEED system.  A law firm, tracking before and after sick days, found sick days reduced by 39% overall to .28 days per month. Additional impacts in areas such as billable hours and typing speeds also had significant positive impacts for the firm. 

The results collectively suggest a significant positive impact on staff productivity and satisfaction resulting from the move. They do not provide the basis for the construction of a predictive model for productivity gains from sustainable office accommodation, but do provide a compelling case for IEQ as a positive influence on staff productivity.

The University of San Diego led study also adds to a previous analysis published in 2003 by Gregory H. Kats, entitled Green Building Costs and Financial Benefits. Using a sample of 33 green building projects, the Kats report concluded benefits of $37 to $55 U.S. dollars per square foot. These savings were as a result of  productivity gains from less sick time and greater worker productivity primarily from better ventilation, lighting and general environment. See chart below.

At Algonquin College, our commitment to sustainability includes a policy ensuring all new construction meets a minimum of LEED Gold certification. Our first LEED building will open in fall of 2011 with the completion of Algonquin’s Centre for Construction Excellence. Appropriately, we are seeking Platinum certification. Three new buildings set to open in 2012 will also meet LEED criteria.

Anyone looking for even more detail on the business case for green building should consider the following links;

 

New York Times

A great article from the New York Times on the power of face-to-face customer interaction and the opportunity for involving customers in product development.

In a time when digital marketing is the all rage, some companies are ramping up their personal engagement strategies.

Prototype: Seeing Customers as Partners in Invention.

For folks looking to gain real insight on the social, economic and environmental issues of the day here at 10 sustainability tweeters worth following. These folks and organizations don’t just pass on interesting bits of information they add there own insights and in my humble of opinion add substantially to the body of knowledge around sustainability. In no way is this a definitive list so please feel add to the list through the comments section. The more the merrier.

  1. Volandia – SustainAbility’s John Elkington. One of the god fathers of the sustainability movement.
  2. DCarli – Don Carli speaks on sustainability, CSR and green design.
  3. DavidCornDC – Washington editor of Mother Jones magazine.
  4. Build2Sustain – a great resource for green builders.
  5. ASUgreen – Arizona State University’s School of Sustainability.
  6. CSR_ticker – Corporate Social Responsibility with a European perspective.
  7. eco_biggs – Simple, straight forward sustainability news and insights.
  8. YahooGreen – the name says it all.
  9. HuffPostGreen – Green news, food stories, Green-IY Projects and animal fun.
  10. EnvironUpdates - Worldwide survey of scientific and political environmental news.

Bonus – STVNetwork – Sustainability TV based out of British Columbia, Canada

Not on the list are the obvious:

  • AlGore – Yes, the Al Gore
  • TreeHugger – Links, ideas and conversation from the folks at TreeHugger

To expand your list even further check out these top lists:

These days, building a corporate culture that thirsts for innovation is at the top of every CEOs to do list. This is especially the case in large, mature companies, where for too long risk taking leaders were persona non grata.

So how do you take any staid, complacent, risk adverse work environment and transform it into a mecca for innovative thought and practice? You podcast (or lesson capture, or skype, etc…).

The University of Wisconsin-Madison did just that. They launched a program aimed at training faculty to podcast. Guess what? The podcast program led instructors to new ways of learning.

In an article on the program entitled Podcasting: a Stepping Stone to Pedagogical Innovation the benefits were clear.

The impact of the podcasting program on instructors exceeded our expectations. Two to three years following their participation in the program, over 40% of instructors indicated that they were still using podcasting and that it had changed the way they teach.  These transformations included allowing them to shift from lectures to more participatory formats during class, to create new types of assignments, and to use other types of technology more effectively.

For further proof look at Duke University, Stanford, and UC Berkley, each early adopters of the podcast movement, including being on the ground floor when Apple unveiled iTunes U in May 2007.

In my opinion it is no coincidence that Stanford is now a pioneer in the open access learning space (Stanford Engineering Everywhere), Duke leads in digital learning (Duke Digital Initiative) and UC Berkle’s iTunes U implementation is being credited with laying the groundwork for their next generation learning environment (Apple-UCBerkley case study).

Ok, so I give. Jumping into podcasting is not the secret. Jumping in is. Using the most inspirational words of the past decade – Just do it.

Each of these institutions made a choice. They jumped into what at the time was the innovation deep end. They were early adopters of not all technologies but rather one or two. Innovative risk takers in at least one area with the effects being contagious.

Others universities and colleges are making similar pushes in other areas including West Virgina University with Twitter, Abilene Christian University with the iPhone and Wake Forest’s use of Skype.

Will my Algonquin College learn from these leaders. Stay tuned.

I know a company, business or individual gets it from a branding perspective when they add some emotion to their annual Christmas message. Whether in print or increasingly in video, smart marketers are letting their emotions show at holiday time. Whether it be their pride, their sense of humour or their caring side,  those that put some feeling into their festive message take a huge step forward in the battle to win the hearts and minds of their public.

A long time advocate of emotional branding and the works of Kevin Roberts and Mark Gobé , whether seeking to create love or envy, the power of emotion in developing a strong brand is without dispute. If emotions did not have a major factor on our buying decisions how can you account for our willingness to pay $4 for a cup of coffee at Starbucks or our continued affection and high regard for a cheating, lying former US President. 

The University of Maryland gets it. Look no further than their recent holiday message. The use of alumni and on-campus personalities showcases the university’s success. Be successfull, be a winner, turn your light on, enrol at the University of Maryland.

The use of their prime colour (red) and their mascot (the turtle) shows they understand the power of symbols. The ability of shared lore to unite a group of different peoples around a common purpose. It shows they understand the power of building a tribe. Even their use of humour lightens what could have been an over the top show of pride.

Well done! Every college, university, business and individual should take note. Let your emotions show, especially during the holidays.

For those of you still trying to figure out why any business or business leader should jump on the Twitter bandwagon then take 5 minutes and listen to Jack and Suzy Welch’s BusinessWeek podcast on Why we tweet. In their words, Twitter starts conversations. Conversations that are more than just simple fun. Conversations that can help a company or leader test and improve their ideas.

Success in business depends on innovation. In these times, change is the only constant. For me, I talk things out. Twitter takes talking about change to another level. Instead of testing ideas by talking to one or two people, Twitter offers the potential to talk about your business idea to hundreds and thousands of clients.

Imagine floating changes to employee benefits, ideas around new products, improvements to existing processes or something as simple as what should be on the menu in the cafeteria. We all know that engaging employees and clients delivers results. In my mind, Twitter should be part of everyone’s engagement strategy, whether for personal or corporate use.

In the wise words of Jack Welch – “Just try it”.

To join me in conversation visit www.twitter.com/wotherspoond. To follow Algonquin College on Twitter find us at www.twitter.com/algonquincolleg.

To learn more about how Twitter can help your ogranization check out this great blog post:

For those of you still trying to figure this Twitter thing out watch this “How To” video. A great primer for those thinking of joining the conversation.

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